PUR
(Concept only)
PUR is a vegan and cruelty-free serum brand that uses botanical ingredients to leave your skin feeling clean and hydrated. Their exquisite serum harnesses the potent benefits of Spanish lavender, willow bark, and sea fern, working harmoniously to combat wrinkles, lax skin, pigmentation, and dryness.
Concept created by @briefhaus
I wanted to create something simple but refined for this design. I've always really liked logos with hidden meanings and I wanted to try creating one with this. The logo contains a person doing skincare in the "R", and uses rounded edges with sharp corners to convey both approachability and structure.